Established in 1999 as an Interiors mail order catalogue, OKA offers an entire range of products for the home, including sofas, upholstered furniture, dining tables and chairs, curtains, storage, beds, headboards and linen, rugs, lighting and so much more, which can be delivered to your home anywhere in the world. The extensive furniture range includes painted, rattan, bamboo, sofas, beds, tables, chairs and armoires. Over the last 14 years, OKA has developed into a multi channel retailer currently operating 11 shops across the United Kingdom alongside a mail order, online and trade service.
Founded and run by Annabel Astor, Sue Jones and Lucinda Waterhouse (whose combined backgrounds are in retail, fashion and textiles), OKA added instant sophistication to a burgeoning mail order market.
"Everything we offer within our catalogue has been commissioned by us with an eye to beauty, comfort and style. Our mission is to go directly to the source, in order that we have absolute quality control and can maintain our prices at an affordable level."
Annabel Astor, CEO
ANNABEL ASTOR - CEO
Prior to setting up OKA, with Sue Jones and Lucinda Waterhouse, Annabel was the owner/designer of the highly successful Annabel Jones jewellery business in London. Annabel has a talent for designing a room that is both practical and stylish by building layer upon layer, so antiques can sit alongside new accessories.
Designer and keen horticulturist, established a business selling unique arrangements of beautiful and realistic artificial flowers. Her real passion is for wooden designs either in rattan or turned wood that is elegant and versatile.
Worked for 10 years with Jasper Conran. She has a distinctive and eclectic style of contemporary chic, mixing design classics with unexpected 'junkshop' finds, often with an Oriental flavour.